Dairy MAX Elementary School Nudge Kits

This campaign appeared in elementary school cafeterias to encourage students to pick milk versus juice or other alternatives. These posters worked in tandem to additional graphics through the lunch line on the glass and hanging from the ceiling. Dairy MAX is a non-profit dairy council representing dairy farm families across Texas, Oklahoma, New Mexico and southwest Kansas. This work was completed while at the Balcom Agency. Art Director: Lauren Carter, Copywriter: Stephanie Orges, Account Director: Richie Escoverdo.