Justin English Launch Campaign
Justin Boots is well known for their cowboy boots and workboots but needed to establish their name in the english riding boot arena. We developed the logo, branding, packaging, ad campaign and website to launch them into the market. Work done at the Balcom Agency. Art Director and Designer: Lauren Carter, Creative Director: Trey Sprinkle, Copywriter: Jamie Fisher, Photographer: Scott Slusher
The production team led by Taylor Potts and Aaron Youngblood at Balcom produced this video to explain how to find the right fit for these riding boots. I had a fun experience getting to do the voice over audio.