Justin English Launch Campaign

Justin Brands is an established product in the cowboy and workboot arenas. When they made plans to launch into the English riding boot market, they came to Balcom Agency to build a brand. We developed the logo, branding, packaging, ad campaign and website to launch them into the market. Art Director and Designer: Lauren Carter, Creative Director: Trey Sprinkle, Copywriter: Jamie Fisher, Photographer: Scott Slusher

 I was also responsible for the boot box designs. I photographed a beautiful horse with dappling and applied the photo to the boot boxes with the simple gold logo and burgundy.

I was also responsible for the boot box designs. I photographed a beautiful horse with dappling and applied the photo to the boot boxes with the simple gold logo and burgundy.

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The production team led by Taylor Potts and Aaron Youngblood at Balcom produced this video to explain how to find the right fit for these riding boots. I had a fun experience getting to do the voice over audio.

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