Justin English Launch Campaign
Justin Brands is an established product in the cowboy and workboot arenas. When they made plans to launch into the English riding boot market, they came to Balcom Agency to build a brand. We developed the logo, branding, packaging, ad campaign and website to launch them into the market. Work done while at the Balcom Agency. Art Director and Designer: Lauren Carter, Brand Creative Director: Trey Sprinkle, Copywriter: Jamie Fisher, Photographer: Scott Slusher
The production team led by Taylor Potts and Aaron Youngblood at Balcom produced this video to explain how to find the right fit for these riding boots. I had a fun experience getting to do the voice over audio.