Urban Alchemy Coffee + Wine Bar
Founder and owner Tony Rutigliano came to me in 2016 with a great vision for a coffee and wine bar in downtown Arlington, Texas. He already had the name established and asked me to work on branding. Tony used alchemy as a representation of blending–coffee blends, wine blends but also people. His goal was to bring people together in a community that needed a comfortable place to meet, hang out or host a party. I established the mark based on the four primary alchemy symbols for fire, water, earth and air. All elements that are needed to grow and make coffee and wine. I created their website, some merchandise, signage, menu and packaging for the local coffee blends. Get to know Urban Alchemy.