ZYN22 Print Ad
ZYN22 Print Ad

ZYN22’s indoor cycling workout is about so much more than getting in shape – it’s about changing your life. So when it was time to develop advertising materials to launch the brand, Balcom chose an unconventional approach that didn’t feature any fitness equipment. Instead, the team used athletes in the air with atmospheric smoke to convey the idea of taking your workout experience to a whole new level. We also included a graphic frame to reflect the multi-dimensional element that is so key to brand’s spirit. See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

ZYN22 Print Ad
ZYN22 Print Ad

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

ZYN22 Print Ad
ZYN22 Print Ad

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth
Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth
Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth
Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Wrap
Bus Wrap

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Store Front Window Cling
Store Front Window Cling

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

ZYN22 Print Ad
ZYN22 Print Ad
ZYN22 Print Ad
Bus Bench - Fort Worth
Bus Bench - Fort Worth
Bus Bench - Fort Worth
Bus Wrap
Store Front Window Cling
ZYN22 Print Ad

ZYN22’s indoor cycling workout is about so much more than getting in shape – it’s about changing your life. So when it was time to develop advertising materials to launch the brand, Balcom chose an unconventional approach that didn’t feature any fitness equipment. Instead, the team used athletes in the air with atmospheric smoke to convey the idea of taking your workout experience to a whole new level. We also included a graphic frame to reflect the multi-dimensional element that is so key to brand’s spirit. See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

ZYN22 Print Ad

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

ZYN22 Print Ad

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Bench - Fort Worth

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Bus Wrap

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

Store Front Window Cling

See more at balcomagency.com

Creative Director and Copywriter: Jamie Fisher
Art Director: Lauren Carter
Account Director: Rob Mart
Photographer: Matt Hawthorne

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